• 29 Next merchants can accept payments through Apple Pay
• Apple Pay comprises 600 million users worldwide
• Boost conversion rates by offering customers their preferred payment method

When it comes to making payments, convenience converts.

Customers appreciate the fastest, most familiar checkout experience that is secure and involves the fewest possible steps. That’s why every day, hundreds of millions of digital shoppers rely on Apple Pay to quickly and safely checkout when buying their favorite products online.

Adding Apple Pay as a payment option on your 29 Next store is one of the most effective ways to optimize the checkout experience for your customers, which (for DTC pros) will lead to higher conversion rates and fewer abandoned carts (and will polish up that ROAS to boot). Apple Pay is available for all 29 Next merchants at no extra cost.

If you’re not yet offering Apple Pay on your 29 Next store, here’s a brief overview of what it is and how offering it can increase your conversion rates.

Convenience & Trust with Apple Pay

Apple Pay is a digital payment service available on all iOS devices like iPhones, Mac computers, and iPads, and is one of the world’s most-used digital wallets for both online and retail shopping. Since its initial release in 2014, Apple Pay has become a trusted digital wallet for over 600 million iOS users across North and South America, Europe, and parts of Asia.

Like most of their products and services, Apple has made adopting Apple Pay super easy. For shoppers to set up paying with Apple Pay, all they have to do is store their credit or debit card information in their Apple Pay wallet (an iOS application) and set up a form of two-factor authentication, such as a fingerprint, face ID, or password. Once in a checkout that accepts Apple Pay, they can simply click the Apple Pay button, authorize the transaction with their two-factor authentication, and submit the payment in a matter of seconds.

Why 29 Next Sellers Should Activate Apple Pay

As we highlighted in the intro, shoppers prefer convenience, and digital wallets like Apple Pay deliver the desired experience customers want. That’s why in markets such as Canada and the United States, where Apple devices are ubiquitous, an increasing number of shoppers are choosing Apple Pay as their preferred payment method while an increasing number of online and offline sellers are accepting Apple Pay.

Simply by choosing to accept Apple Pay, sellers remove checkout barriers that might have deterred a shopper from completing a sale. Psychologically, the convenience at which a shopper can checkout with Apple Pay makes them amenable to checkout as soon as they see the familiar and trusted Apple Pay button.

This is key for DTC brands that leverage dynamic offers with targeted ad spends. Sellers jump at the opportunities to increase the chance a customer completes a sale on their first visit to a store, and Apple Pay helps increase those odds.

In DTC ecommerce, you can have a killer offer on an attractive product, but if you aren’t offering your customers’ preferred payment methods, you risk losing potential sales. So, if your target customers are using Apple Pay, you need to meet their demand. Boosting your conversion rates will be a secondary benefit to gaining brand equity and favorability.

How to Set Up Apple Pay on 29 Next

After you set up an Apple Pay merchant account with Apple, adding it to your 29 Next store is quick and easy.

We'll save you all the technical details in this blog, but for more information about setting up Apple Pay on your 29 Next account, check out our setup guide. Developers can also implement Apple Pay on fully-custom checkout flows over the Admin API. That means that if your offer uses a fully custom checkout flow, you can still support Apple Pay.

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